A Case of Silicone Rubber Keypad Order with a Russian Machinery Enterprise
In the context of global trade integration, every successful order is a testament to cross-border trust and collaborative synergy. This cooperation case, involving a well-known Russian industrial control equipment manufacturer and our company for silicone rubber keypads, stands out as an excellent example of overcoming regional and technical challenges to achieve mutual success.
Initial Emergence of Customer Demand
Russia, as a major industrial power, has a thriving manufacturing sector—especially in the field of industrial control equipment. These devices rely heavily on high-performance silicone rubber keypads, whose durability and responsiveness directly impact the equipment’s operational stability and user experience.
The Russian customer is a leading local enterprise specializing in the production of industrial control panels for sectors like energy and manufacturing. They learned about our silicone rubber products through our international trade website and promptly sent an inquiry email. In the email, they clearly specified their needs: a batch of silicone rubber keypads capable of withstanding extreme low-temperature environments (as low as -40°C, a critical requirement for Russia’s harsh winters). Additionally, they demanded high wear resistance (to ensure long-term use) and precise tactile feedback (for accurate operation). They also emphasized a tight production timeline, hoping to receive the goods within 40 days to avoid delaying their own equipment assembly schedule.
In-Depth Communication and Precise Alignment
Upon receiving the customer’s inquiry, our business team initiated contact immediately. Recognizing potential language barriers, we assigned a sales representative proficient in both Russian and English to lead the communication—ensuring that every technical detail was accurately conveyed.
During the discussions, we dug deeper into the specific models of the customer’s industrial control panels and their actual working scenarios (e.g., whether the keypads would be exposed to dust or occasional moisture). This helped us recommend the most suitable silicone material (a high-performance formula with enhanced low-temperature resistance) and confirm product specifications (such as key size and pressure sensitivity).
Initially, the customer had concerns about whether our keypads could maintain stable performance in ultra-low temperatures. To address this, we provided them with detailed product testing reports—including data on keypad responsiveness, elasticity retention, and structural integrity at different low-temperature levels (-20°C, -30°C, -40°C). We also shared relevant international certification documents (e.g., ISO 9001 and CE) to validate product quality. Furthermore, we invited the customer to watch a real-time video tour of our production workshop, showcasing our advanced molding equipment and strict quality control processes (from raw material inspection to final product testing). This gave the customer an intuitive understanding of our production capabilities and quality assurance system, effectively alleviating their doubts.
Addressing Pain Points and Reaching Consensus
Smooth Delivery and Winning Trust