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Silicone giants create a "Face value economy"

2021-05-12

In the past five years, China’s beauty and skin care market has continued to grow. In 2019, the total retail sales approached 300 billion yuan. In 2018, the consumer market share ranked second in the world. The domestic beauty and skin care market has huge demand potential, thanks to The high-quality development of the domestic economy and the upgrading of national consumer demand have promoted the rise of the "face value economy"; unlike the international cosmetics and skin care products market, my country's skin care products account for a relatively high proportion, reflecting the strong consumer demand for good skin conditions.

Silicone products have been used in skin care products for more than 50 years, and their excellent texture has been recognized by the industry. Silicone products are refreshing, easy to apply, lubricating, waterproof, and have multiple functions in personal care products: they can strengthen the appearance of skin and hair; form a protective film to make the product more durable and washable; improve use and after use Skin feel; and can provide a unique texture; protect and strengthen the hair; deliver actives and improve efficacy.

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Nowadays, silicones have been widely used in hundreds of categories such as creams, creams, honey, perfumes, hair wax, hair conditioners, lipsticks, eye shadows, nail polishes, sunscreens, etc. They are an indispensable "weight" in the cosmetics industry. Grade" raw materials.

International silicone giants such as Dow, Elkem, Shin-Etsu, Momentive and others have deployed in the field of personal care to create a "face value economy" belonging to silicone.

Xiamen Juguangli Import & Export Co., Ltd

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