According to data published by Euromonitor International, the global cosmetics market will grow at a compound annual growth rate of 5.2% from 2019 to 2025, and the global cosmetics market will reach $69 billion (about RMB 448.4 billion) by 2025.
The first is that consumers are becoming more environmentally conscious,' said Dow Consumer Solutions' Asia Pacific head of market strategy. 'This is reflected in the preference for safer and more environmentally friendly products.
Secondly, consumers pay more attention to the "maintenance" function that products can provide, and are more willing to invest in skin care and skin care products, and their demands for products of this kind are also more refined.In addition, due to the long-term social isolation at home, the need for complex makeup in normal times is weakened, and consumers prefer beauty products with streamlined procedures.
The person in charge of the analysis believes that after a long time of isolation, people are more eager to go outside to embrace the nature, but also more concerned about the impact of life and consumption around the earth home."Novel Coronavirus makes people care more about their own health and the health of their families. They want to use safer and more reassuring products, so it is critical to provide safe and green formulations that also meet the functionality."
The person in charge at the same time also put forward, according to dow's market observation data, the outbreak period, colour makeup demand temporarily suppressed, but on the other hand "we observed that consumers demand for hair product had improved from quantity to quality, so the dow also cooperate launched can help brand diversified custom hair products new product"
In addition, the perfume and fragrance market has grown rapidly in recent years, especially among the younger generation of consumers.According to the person in charge, the current stage of Dow's development of safe and environmentally friendly low-odor solvent products, for the use of perfume and fragrance consumers escort."We are also developing more environmentally friendly natural green solvents to further enhance the environmental protection and functionality of fragrance products."
"The demand for beauty products is going 'back to basics', and Dow's global team is developing and customizing new formulations every year to meet new market needs and regional consumers.""Said the person in charge.
